The Three-Exposure Hypothesis Suggests That

question 5

Multiple Choice

The three-exposure hypothesis suggests that:

• A)ads in three different media need to be used to have the maximum impact.
• B)a minimum of three exposures to an ad is necessary to be effective.
• C)a maximum of three exposures to an ad is necessary to be effective.
• D)three exposures to an ad will only work if the person viewing the ad is in the market for that particular product.

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Definitions:

Shareholders' Meeting

A gathering of a company's shareholders held to discuss and vote on corporate matters and decisions.

Preemptive Rights

The right of shareholders to purchase additional shares in a corporation before the public, in proportion to their existing shareholdings, to maintain their ownership percentage.

Capital Stock

The total amount of shares that a corporation is authorized to issue, as stated in its articles of incorporation.

Shares

Units of ownership in a company or financial asset, providing a proportion of the profits and losses.