Effective Reach Refers to The

question 197

Multiple Choice

Effective reach refers to the:

• A)number of times a target audience must be exposed to an ad for it to be effective.
• B)percentage of the audience that must be exposed to an ad to achieve an objective.
• C)percentage of the audience that has seen the ad a minimum of three times.
• D)degree of selective attention given by the target audience relative to the objective.

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Definitions:

Biological State

A term referring to the condition or status of an organism's functioning at the biological level, encompassing aspects like metabolism, hormone levels, and overall health.

Encoded

The process of converting information into a particular form for efficient communication, storage, or processing.

Short-Term Memory

A capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.

Stimulus Decays

The gradual weakening of a stimulus's impact over time, leading to a decrease in the response it evokes.