If Effective Reach And/or Effective Frequency Are Too Low

question 123

Multiple Choice

If effective reach and/or effective frequency are too low:

• A)the company needs a larger advertising budget.
• B)the company has not spent all of its advertising budget.
• C)some of the company's budget may be wasted on extra exposures.
• D)the company will fail to attain its intended objectives.

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Definitions:

Direct Labor-Hours

The total hours worked directly on the manufacturing of goods.

Variable Overhead

Costs that fluctuate with changes in production volume, such as utilities and materials, affecting the cost to produce goods or services.

Direct Materials

The raw materials that are directly traceable to the production of a specific product and constitute a significant portion of the product's direct costs.

Direct Labor-Hours

The total hours worked by employees directly involved in manufacturing products or delivering services.