In Terms of Buzz Marketing, the Most Risky Strategy Is

question 43

Multiple Choice

In terms of buzz marketing, the most risky strategy is to use:

• A) consumers who truly like a brand and tell others.
• B) consumers who like a brand and are sponsored by a company to tell others.
• C) company employees to create a blog on the company's website about a brand and then invite consumers to participate.
• D) company or agency employees posing as customers of the company telling others about the brand.

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Definitions:

Formal Groups

Organized groups with defined structures and roles, typically formed within institutions or businesses for specific purposes.

Formalizing

The process of establishing official procedures or systems, often within organizational or legal contexts.

Group Development

A process by which a group of individuals with a common purpose evolves into a cohesive unit with defined roles and norms.

Group Process

The way group members deal with one another while working on a task.