If the Objective of an Advertising Campaign Is to Increase

question 126

Multiple Choice

If the objective of an advertising campaign is to increase brand recall, then the emphasis should be on:

• A)the characteristics of the target market.
• B)a high level of frequency.
• C)a high level of reach.
• D)both a high level of frequency and a high level of reach.

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Definitions:

Positional Power

The authority and power vested in an individual’s role or position within an organization's hierarchy.

Knowledgeable

Having or showing understanding, awareness, or familiarity with facts, information, or skills through experience or education.

Leadership And Power

The relationship between the ability to influence others and the capacity to use this influence to direct and motivate their actions towards achieving goals.

Coercion

The act of compelling someone to act in a certain way by use of force or threats, often seen negatively in the context of leadership and management strategies.