In Terms of Generating Buzz, Brand Evangelists Are Asked To

question 174

Multiple Choice

In terms of generating buzz, brand evangelists are asked to:

• A)conceal their identification with the company.
• B)reveal they are being sponsored by the company only when asked.
• C)identify they are sponsored by the brand, but not reveal the incentives and rewards they receive.
• D)be upfront and honest about their connections with the brand.

---

Definitions:

Videoconferencing Software

A computer application that allows users to conduct face-to-face meetings remotely over the internet.

Nonverbal Behaviors

Communication actions that do not involve words, such as gestures, facial expressions, and body language.

Résumé Follow-up Message

A communication sent to inquire about the status of a job application after submitting a résumé, aiming to reiterate interest in the position.

Jogging

A form of trotting or running at a slow or leisurely pace as a form of physical exercise.