In Interactive Marketing, Software Can Be Used to Analyze an Individual's

question 195

True/False

In interactive marketing, software can be used to analyze an individual's Web activity and then customize marketing communications and marketing offers.

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Definitions:

Subsidiary Contract

An agreement or contract involving a company that is controlled by another parent company.

Initial Value Method

An accounting practice for investment recording wherein the investment is kept at its original cost on the balance sheet without adjusting for changes in net income of the investee.

Dividends

Earnings disbursed by a company to its shareholders, generally as a sharing of profits.

Net Income

The total profit or loss of a company after all revenues, costs, and expenses have been accounted for, typically reported at the bottom of the income statement.