To Increase the Probability That a Positive Experience Will Occur

question 3

Multiple Choice

To increase the probability that a positive experience will occur from an experiential marketing event, companies should follow the following steps, except:

• A) choose a clear, concise market segment to target
• B) provide consumers an opportunity to generate buzz with other individuals
• C) identify the right time and place to involve consumers with the brand
• D) make sure the experience reveals clearly the brand's promise

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Definitions:

Parasympathetic Arousal Theory

A theory suggesting that the parasympathetic nervous system plays a crucial role in arousal, promoting relaxation and recuperation.

Cannon-Bard Theory

A theory of emotion that argues physiological arousal and emotional experience occur simultaneously, not sequentially.

James-Lange Theory

The James-Lange theory is a psychological theory suggesting that emotions result from one's perception of physical reactions to stimuli, where physiological arousal precedes emotional experience.

Two-Factor Theory

A psychological theory that posits that emotional experiences arise from a combination of a state of physiological arousal and a cognitive interpretation of that arousal.