The Following Are Reasons to Use Guerilla Marketing, Except

question 12

Multiple Choice

The following are reasons to use guerilla marketing, except:

• A) to create buzz
• B) to reach consumers that cannot be reached with traditional advertising
• C) to interact with consumers
• D) to build relationships with consumers

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Definitions:

Primary Economic Environment

The main economic setting in which a company operates and carries out its operations, often determined by its reporting currency and major market.

Local Overseas Currency

The official money or legal tender used in a country other than one's own, especially in the context of international trade or travel.

Functional Currency

The currency of the primary economic environment in which an entity operates, and in which it typically generates and expends cash.

Parent's Cash Flows

The cash inflows and outflows directly associated with the primary operating entity in a group of companies or conglomerate.