The Best, Most Effective Point-Of-Purchase Displays Utilize the Following Techniques

question 102

Multiple Choice

The best, most effective point-of-purchase displays utilize the following techniques, except:

• A) integrate the brand's image into the display
• B) integrate the display with current advertising and promotions
• C) offers some type of price discount or promotional incentive
• D) make the display dramatic to get attention

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Definitions:

Maintenance Rehearsal

A cognitive process that involves repeatedly verbalizing or thinking about information to keep it in the memory for a longer period.

Dual Coding

A theory proposing that information can be remembered visually and verbally, and that the two systems can support each other in enhancing learning and memory.

Short-term Storage

The part of the memory system where information is temporarily held before it is either discarded or transferred to long-term memory.

Limited Capacity

Refers to the finite amount of information or resources that a system or individual can handle at any given time.