When Analyzing the Reasons for the Failures of CRM Programs

question 34

True/False

When analyzing the reasons for the failures of CRM programs, the overarching theme was that the CRM programs were focused on sales rather than enhancing relationships with customers.

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Definitions:

Myasthenia Gravis

An autoimmune disorder characterized by weakness and rapid fatigue of any of the muscles under voluntary control.

Drooping Eyelids

A condition known as ptosis, characterized by sagging or lowering of the eyelids, which can affect one or both eyes.

Luigi Galvani

An Italian physician, physicist, and philosopher who is recognized for his discovery of bioelectricity, particularly his experiments with electrical stimulation of muscles.