When a Customer Makes a Purchase Over the Internet, the Only

question 111

True/False

When a customer makes a purchase over the Internet, the only communication that is important is sending them a thank you and acknowledgment of the order.

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Definitions:

Promotion Objectives

Refers to the goals a company aims to achieve through its promotional activities, such as increasing brand awareness or sales.

Promotion Cost

Expenses incurred to market and advertise a product, service, or brand to increase sales or awareness.

IMC Audit

A comprehensive evaluation of an organization's Integrated Marketing Communications tactics and strategies to ensure alignment with its goals and effectiveness in the market.