A Lifetime Value Analysis Creates a Figure That Represents The

question 69

Multiple Choice

A lifetime value analysis creates a figure that represents the:

• A)sales revenue generated by a customer throughout his or her lifetime with a brand or company.
• B)present value of the profit revenue generated by a customer in a particular product category.
• C)present value of the profit revenue of a customer throughout the lifetime of a relationship with a brand or company.
• D)profit revenue of a customer throughout his or her lifetime.

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Definitions:

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