The Process of Building Profiles of Customers from a Firm's

question 70

Multiple Choice

The process of building profiles of customers from a firm's database is:

• A) data warehousing
• B) direct marketing
• C) a commercial database service
• D) data mining

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Definitions:

Assumptive Close

An Assumptive Close is a sales technique where the salesperson assumes that the customer has decided to purchase, moving towards finalizing the sale without explicitly asking for it.

Prospect

A potential customer or client who has been identified as having the interest and authority to purchase a product or service.

Direct Close

A straightforward approach to closing a sale by directly asking the prospect to make a purchase or decision.

Implementation Process

The sequence of steps taken to put a plan, system, or policy into action.