Paula Ramirez Noted That Word-Of-Mouth Communications Were a Key Element

question 71

True/False

Paula Ramirez noted that word-of-mouth communications were a key element of the sales and marketing program for the 1400 Words Company.

---

Definitions:

Unauthorized Vendors

Sellers who offer goods or services without the official permission or approval from the rightful owners or governing bodies.

Retail Price

The final price at which a product is sold to consumers, typically including markup from wholesale cost.

Parallel Importing

The practice of importing goods through channels that are unofficial, unauthorized, or unintended by the original manufacturer.

Back-Channel Market

A market where goods and services are traded through secondary, often unofficial, routes or channels.