Haley Often Purchases Clothes from the VF Corporation Online

question 92

Multiple Choice

Haley often purchases clothes from the VF Corporation online. On her birthday, the VF Corporation sends her an e-mail birthday card with a free voucher for $20 for her next online purchase. This is an example of:

• A) data mining
• B) customer cluster analysis
• C) data coding
• D) trawling

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Definitions:

Discriminative Stimulus

A stimulus in the presence of which a particular response will be reinforced in operant conditioning.

Asking Questions

The act of seeking information through verbal or written inquiries to increase understanding or clarify uncertainties.

Negative Reinforcement

A type of learning where a behavior is strengthened because it is followed by the removal of an unpleasant stimulus.

Positive Reinforcement

A method in behaviorism that involves the addition of a rewarding stimulus following a desired behavior, with the aim of increasing the likelihood of that behavior being repeated.