When Promotional Materials Are Only Sent to Customers Who Have

question 1

Multiple Choice

When promotional materials are only sent to customers who have given their approval, the program is called:

• A) direct mail
• B) Internet marketing
• C) permission marketing
• D) a frequency program

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Definitions:

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, responsible for voluntary movement, expressive language, and managing executive functions.

Motor Cortex

An area at the rear of the frontal lobes that controls voluntary movements.

Modeling

In learning theory, the process of acquiring new behaviors, attitudes, or skills by observing and imitating others.

Imitate

To copy or mimic the actions, appearance, or speech of someone else.