Retaining Current Customers Is More Expensive Than Gaining New Customers

question 148

True/False

Retaining current customers is more expensive than gaining new customers.

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Definitions:

Ego

A psychoanalytic term referring to the part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.

Resistance

In psychology, the opposition to making changes or exploring unconscious feelings and thoughts during therapy.

Anal Stage

The second stage in Freud's psychosexual development theory, focusing on toilet training and control issues, leading to traits of orderliness or messiness.

Psychosexual Development

Freud's theory of childhood stages of development, each characterized by an erogenous zone that is the source of a child's psychosexual energy.