The Need-Satisfaction Sales Approach

question 102

Multiple Choice

The need-satisfaction sales approach:

• A) strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs
• B) requires the two organizations to develop a common mission
• C) requires employees from the selling organization to analyze the buyer's business
• D) uses specific statements (stimuli) to elicit specific responses from customers

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Definitions:

Persuade

The action or process of convincing someone to do or believe something through reasoning or argument.

Target Audience

The specific group of people at whom a particular message, campaign, or product is aimed.

Promotional Campaign

A coordinated series of promotional efforts built around a single theme or strategy, intended to achieve specific marketing goals.

Buying Decisions

The process by which consumers decide what, when, and how to purchase goods or services.