The Stimulus-Response Sales Approach

question 118

Multiple Choice

The stimulus-response sales approach:

• A) strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs
• B) requires the two organizations to develop a common mission
• C) requires employees from the selling organization to analyze the buyer's business
• D) uses specific statements (stimuli) to elicit specific responses from customers

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Definitions:

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