Through Data Mining a Company Can Build a Profile of Its

question 117

True/False

Through data mining a company can build a profile of its best customers, which can then be used to identify prospective new customers or upgrade current customers to a higher level of purchasing.

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Definitions:

Recency Effect

The tendency for a perceiver to rely on recent cues or last impressions.

Performance Evaluation

The process of assessing an employee's job performance against predefined criteria to provide feedback, guide further development, and make decisions about promotions or rewards.

Typical Attributes

Common characteristics or qualities that are generally observed or expected in a particular context or entity.

Perceive

The process of becoming aware or understanding something through the senses.