CRM Is Built on Two Primary Metrics: Lifetime Value of Customers

question 44

True/False

CRM is built on two primary metrics: lifetime value of customers and data mining.

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Definitions:

LIFO Reserve

The difference between the cost of inventory calculated under the Last In, First Out (LIFO) method and its cost calculated under the First In, First Out (FIFO) method.

Ending Inventory

The value of goods available for sale at the close of an accounting period.

Net Income

A company's earnings after deducting expenses and taxes from the total sales.

Overstatement

When the reported amount or value of an asset, expense, or income is higher than the real amount.