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If a Company Is Using Its Own Data List Generated

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If a company is using its own data list generated by its database, it is important to parse the list to separate active customers from inactive customers so different mailers can be sent to each group.


Definitions:

Rate of Inflation

The annual percentage rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.

Interest Rate

The proportion of a loan that is charged as interest to the borrower, typically expressed as an annual percentage of the loan remaining.

Intertemporal Arbitrage

The action of taking advantage of price differences of the same asset in different time periods to generate profits.

Oil

A viscous liquid derived from petroleum, natural gas, or plants, used as fuel or as a base for lubricants and various manufacturing processes.

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