The Easiest Part of Building a Data Warehouse Is

question 59

Multiple Choice

The easiest part of building a data warehouse is:

• A)data coding through customer cluster analysis and lifetime value calculations.
• B)the appended demographic and psychographic information.
• C)obtaining the history of customer interactions and contact with a firm.
• D)collecting customer names and addresses.

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Definitions:

Investment Turnover

A ratio that measures how effectively a company uses its invested capital to generate sales revenue.

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated as a percentage of the investment's profit to its cost.

Support Department Cost

Support department cost refers to the expenses associated with departments that provide essential services or support to production departments but do not directly engage in the production process.

Investment Turnover

A measure of a company's efficiency in using its assets to generate sales or revenue; the ratio of net sales to average invested assets.