Data Mining Can Be Used for Each of the Following

question 199

Multiple Choice

Data mining can be used for each of the following purposes except:

• A)develop profiles of a firm's best customers.
• B)develop profiles of customers who tend to purchase competing brands.
• C)identify current customers who fit the profile of a firm's best customers.
• D)identify current customers who would be good prospects for cross-selling other products.

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Definitions:

Other Accounts

A general referential term for various accounts in the financial statements not explicitly categorized under main headings.

Special Journals

Special journals are accounting journals designed to record a specific type of transaction in a more efficient manner, such as sales or purchases.

General Journal

A primary accounting record used to record all types of transactions not specifically assigned to another journal.