Response Rates Are Often Higher for Permissions Marketing Programs Because

question 62

Multiple Choice

Response rates are often higher for permissions marketing programs because:

• A) consumers are receiving marketing material they have given permission for
• B) consumers are high-frequency purchasers
• C) consumers can reject any offer that is made
• D) consumers are contacted only by mail

---

Definitions:

S&P500 Value

Refers to the total market value of all stocks listed in the Standard & Poor's 500 Index, a commonly used representation of the U.S. equity market.

Futures Position

A commitment to buy or sell a specified amount of a commodity or financial instrument at a predetermined price at a specified time in the future.

FTSE 100 Futures

Financial contracts to buy or sell the FTSE 100 stock index at a predetermined future date and price, used for hedging or speculation on the direction of the UK stock market.

British Pound

The currency of the United Kingdom, commonly used within its borders and globally in financial transactions.