With a Permission Marketing Program, Customer Permission Is Normally Obtained

question 56

Multiple Choice

With a permission marketing program, customer permission is normally obtained:

• A)through third-party marketing research firms.
• B)when customers make an online purchase.
• C)by providing an incentive, such as a free gift, a coupon, or entry into a sweepstakes.
• D)by using cookies obtained from the individual's visit to the website.

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Definitions:

Monthly Service Charge

A fee charged by a financial institution or service provider on a monthly basis for the maintenance of an account or provision of a particular service.

Bank Reconciliation

The process of comparing and adjusting the bank statement balance with the book balance of a company to account for differences.

Petty Cash Account

A small fund kept on hand for incidental cash expenses, maintained through a system of documenting each withdrawal and replenishment.

Fund Replenishing

The process of restoring the balance of a fund to its original level or to a desired level after it has been depleted.