In Terms of the Public Relations Aspect of Cause-Related Marketing

question 22

Multiple Choice

In terms of the public relations aspect of cause-related marketing, for companies to benefit the company should:

• A) make sure the public is always aware of any cause-related marketing they support
• B) spend some money to publicize causes, but the amount should not be significant
• C) not publicize causes because the public will think any effort to do so is shameless self-aggrandizement
• D) spend approximately 25 percent of whatever is given to a cause on publicizing the cause

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

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Definitions:

Federal Government

The central government system which has authority over a union of states or provinces, managing affairs that affect the entire nation.

Federal Tax Revenues

The income received by the federal government from taxes imposed on individuals, corporations, and other entities.

Superfund Sites

Locations in the United States identified by the Environmental Protection Agency as contaminated by hazardous materials and eligible for federal cleanup funds.

Clean Up

The process of removing pollutants or contaminants from an environment, often referring to industrial or hazardous waste remediation efforts.