Typical Goals for Frequency or Loyalty Programs Include All of the Following

question 78

Multiple Choice

Typical goals for frequency or loyalty programs include all of the following except:

• A) build brand parity.
• B) induce cross-selling to existing customers.
• C) differentiate a parity brand.
• D) preempt the entry of a new brand.

---

Definitions:

Institutional Racism

A system of policies and practices entrenched in established institutions, which result in the unfair disadvantage to individuals or groups based on race.

Cultural Competency

The ability to understand, appreciate, and interact effectively with people from different cultures.

Microaggressions

The everyday, subtle, intentional — and oftentimes unintentional — interactions or behaviors that communicate some sort of bias against historically marginalized groups.

Implicit Biases

Unconscious attitudes or stereotypes that influence an individual’s understanding, actions, and decisions in an unconscious manner.