The Following Are Principles for Building a Successful Frequency or Loyalty

question 186

Multiple Choice

The following are principles for building a successful frequency or loyalty program, except:

• A) exclude less valuable customers through data mining
• B) design the program to enhance the value of the product
• C) calculate the full cost of the program
• D) design a program that maximizes the customer's motivation to make the next purchase

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Definitions:

Your Convenience

A phrase often used to suggest a time or place that is easy and suitable for someone to meet or do something.

General Favorable

An overall positive or advantageous condition or situation.

Relevant Material

Content or information that is directly related to the topic at hand and contributes to its understanding or discussion.

Order Acknowledgment

A formal confirmation from a seller to a buyer acknowledging the receipt and detailing the specifications of an order.