The Key Reason Many CRM Programs Failed Was

question 166

Multiple Choice

The key reason many CRM programs failed was:

• A) failure to differentiate customer profiles
• B) firms did not understand customers
• C) a focus on technology rather than people
• D) a focus on sales rather than enhancing relationships with customers

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Definitions:

Labor Market Discrimination

Labor market discrimination occurs when individuals receive different treatment in employment opportunities, such as hiring, promotion, or wages, based on characteristics unrelated to their job performance, like race, gender, or age.

Temporary Assistance

Short-term aid or support provided to individuals or families in need, often from governments or charitable organizations.

Needy Families

Refers to low-income families that require financial assistance or support services to meet basic living needs.

Welfare System

A government program designed to support individuals and families in need through financial aid and social services.