The First Step in Developing a Sponsorship or Event Marketing

question 153

Multiple Choice

The first step in developing a sponsorship or event marketing program is to:

• A)define the company's target audience.
• B)define the company's customer profile.
• C)determine the communication objective.
• D)choose the event.

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Definitions:

Campers And Hunters

Individuals who engage in outdoor activities in the wilderness, often for recreation or survival.

Preface

An introduction to a book, typically stating its subject, scope, or aims.

Eyewitness

A person who has personally seen something happen and so can give a first-hand description of it.

Earthquake

A natural phenomenon occurring due to the sudden release of energy in the Earth's crust, resulting in ground shaking.