Name and Describe the Five Categories of Buyers Who Attend

question 29

Essay

Name and describe the five categories of buyers who attend trade shows.

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Definitions:

Demand

The desire of purchasers, consumers, or clients for a particular good or service accompanied by the ability to pay for it.

B₂B Purchasing Process

The series of steps that businesses go through when procuring goods or services from other businesses, including need identification, evaluation, and purchase decision.

Consumer Decision-making Process

The steps that buyers go through in selecting, purchasing, using, and disposing of goods or services.

Shorter

Relative term indicating a lesser length, duration, or extent compared to something else.