The Primary Role of Trade Promotions Is To

question 126

Multiple Choice

The primary role of trade promotions is to:

• A) build brand equity
• B) encourage trial purchases
• C) pull products through the channel
• D) push products through the channel

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Definitions:

Fundamental Attribution Error

A cognitive bias that involves overestimating the effect of personality or disposition and underestimating the effect of situational factors when interpreting the behaviors of others.

Defensive Attribution

A psychological process by which individuals tend to attribute more blame to victims and less to perpetrators when they see themselves as similar to the victim.

Behavioral Tendency

An inclination or predisposition of an individual to exhibit certain patterns of behavior.

Intuition

The ability to understand or know something immediately, without conscious reasoning.