A Major Concern in Using Trade Promotions Is That Merchandise

question 74

True/False

A major concern in using trade promotions is that merchandise will not move unless a trade promotion is offered. For example, in the grocery industry, the majority of manufacturers offer some type of trade promotion to get retailers to make purchases.

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Definitions:

Leadership Effectiveness

The ability of a leader to achieve desired results or outcomes through the direction, influence, and support of followers.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors; it is what causes us to take action, whether to grab a snack to reduce hunger or enroll in college to earn a degree.

Frances Hesselbein

An American expert on leadership who served as the CEO of the Girl Scouts of the USA and is known for her work in non-profit management and leadership development.

Power

The ability or capacity of an individual or group to influence or control the actions and outcomes within social or organizational contexts.