The Key to a Successful Sampling Program Is

question 66

Multiple Choice

The key to a successful sampling program is:

• A) targeting the right audience
• B) reducing the costs of distribution
• C) gaining visibility prior to the sampling program
• D) the cooperation of retailers and other channel members

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Definitions:

Viral Marketing

A marketing strategy that encourages individuals to share a marketing message to friends, family, and other contacts, creating exponential growth in the message's exposure and influence.

Channel Performance

The assessment of the effectiveness and efficiency of a distribution channel or pathway in meeting customer demands and delivering products or services.

Multichannel Marketing

The practice of using multiple channels to reach customers, including digital, print, broadcast, and direct mail.

Measurement Difficulty

The challenge faced when trying to quantitatively assess or gauge a particular variable or quantity.