Entitlings and Enhancements Are Forms Of

question 190

Multiple Choice

Entitlings and enhancements are forms of:

• A)reactive damage control strategies.
• B)acclaiming.
• C)proactive prevention strategies for image damage.
• D)crisis management.

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Definitions:

E-mail

A process for sending digital communications across the Internet between individuals utilizing electronic devices.

Direct Mail

A form of marketing that involves sending physical promotional materials directly to potential customers.

Integrated Marketing Communications

A strategic approach that combines various forms of marketing communications and channels - advertising, public relations, social media, etc., to provide a consistent message across all platforms.

Taco Bell

An American-based chain of fast food restaurants originating in Irvine, California, known for Mexican-inspired foods such as tacos, burritos, and nachos.