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Based on U.S. consumer segmentation of consumer attitudes toward green marketing, the two groups that are heavy users of green products are:
Leading In Crisis
The practice of guiding and supporting an organization through times of extreme, tumultuous, and often unexpected challenges or dangers.
Sacrifices
Actions of giving up something valued for the sake of other considerations or for the benefit of others.
Transactional Leadership
A leadership style focused on supervision, organization, and performance; characterized by a system of rewards and punishments.
Contingent Rewards
Rewards that are given based on the achievement of specific criteria or performance benchmarks.
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