When a Firm Supports a Specific Event, Such as the Special

question 24

Multiple Choice

When a firm supports a specific event, such as the Special Olympics, it is:

• A) sponsorship marketing
• B) event marketing
• C) cause-related marketing
• D) tie-in marketing

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Definitions:

Opportunity-driven

A mindset or approach that focuses on identifying and exploiting new business or growth opportunities.

Psychological Motivation

The internal processes that stimulate and direct human behavior toward achieving personal or professional goals.

Power

The ability or capacity to influence or control the behavior of others or the course of events.

Need for Affiliation

A psychological term denoting an individual's desire to build relationships and feel connected to others.