In Planning a Sponsorship or Event Marketing Program, After a Firm

question 80

Multiple Choice

In planning a sponsorship or event marketing program, after a firm decides on the objective, the next step would be:

• A) plan a method of tracking the results
• B) advertise the event
• C) promote the event to the firm's customers and employees
• D) match the event with the firm's customers, vendors, and employees

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Definitions:

Parties

Social gatherings of invited guests, typically involving eating, drinking, and entertainment, or the entities involved in a legal agreement or transaction.

Audience Benefit

The advantage or positive outcome that the audience gains from engaging with a presentation, product, or service.

Compelling Arguments

Persuasive and strong reasons or evidence presented to convince others of a particular stance, viewpoint, or decision.

Practical Information

Useful and actionable details or data that can be applied in real-life situations.