Examlex
In tracking results from event marketing, an Advertising Research Foundation study found which type of events tended to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand?
Services
Useful functions, acts, or performances provided by one party to another, often in exchange for payment.
One Buyer
One buyer refers to a market situation where a single customer or entity has significant buying power or is the sole purchaser of a product or service.
Product
An item or service created through a process and offered for sale to satisfy wants or needs of consumers.
Service
Activities or functions provided by one party to another, often in exchange for payment, that do not result in the ownership of anything.
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