PepsiCo Reacted to Negative Claims About Hypodermic Needles Being Found

question 6

Multiple Choice

PepsiCo reacted to negative claims about hypodermic needles being found in its products with photographs and videos of the production processing showing such an event could not happen at their factories. This is an example of using which approach to managing negative publicity?

• A) impression management
• B) crisis management
• C) enhancement
• D) an apology strategy

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Definitions:

Routine Problems

Standard or frequently encountered issues that can usually be addressed through known solutions or procedures.

Unique Problems

Distinctive or specific issues that are not common or general, often requiring tailored solutions.

Autocratic Leadership

Management approach whereby leaders make decisions on their own without consulting employees.

Two-way Communication

The process of exchanging information where both parties are able to send and receive messages, promoting interaction and feedback.