The Primary Reason for Building a Database, Coding the Information

question 50

Multiple Choice

The primary reason for building a database, coding the information, and mining the data is to use the output to:

• A)develop marketing programs customized for each customer.
• B)place customers into segments for the purpose of data-driven marketing programs.
• C)customize marketing programs to fit each market segment's profile.
• D)establish one-on-one communications with each customer.

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Definitions:

Main Idea

The main idea refers to the primary or central concept, point, or message that an author or speaker is trying to communicate to the audience.

Indirect Approach

A method of communication where the main point or request is not presented at the beginning but rather after an explanation or background information.

Direct Approach

A communication strategy that involves presenting the main point or conclusion at the beginning, followed by supporting details.

Analytical Approach

A method of problem solving or decision-making that involves breaking down information into component parts for detailed examination and evaluation.