When a Company Designs a Promotion or Event near a Major

question 26

Multiple Choice

When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is:

• A) allusion marketing
• B) incidental marketing
• C) distractive marketing
• D) saturation marketing

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Definitions:

Decision-Based Evaluation (DBE) Model

A framework used to evaluate decisions by assessing their outcomes, processes, and impacts.

Evaluation Models

Frameworks or theories designed to assess the effectiveness and impact of programs, policies, or interventions.

Kirkpatrick's "Level One"

The first level of Kirkpatrick's model, which assesses participants' immediate reactions to a training program.

Training Managers

Individuals responsible for overseeing the training and development programs within an organization, ensuring they meet the needs of the employees and the business.