Assessment of a Corporation's Reputation Begins

question 72

Multiple Choice

Assessment of a corporation's reputation begins:

• A)when company leaders take the time to conduct surveys and interviews to learn what people think of the organization, both internal and external to the company.
• B)with hiring a public relations firm to conduct a public relations audit of the firm's publicity.
• C)by counting hits a company has received in the public press.
• D)by developing a corporate image-building campaign.

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Definitions:

Hiring Standards

The criteria and qualifications required for a candidate to be eligible for a particular job position.

Legal Challenge

A dispute brought before a court, questioning the legality or constitutionality of a law, regulation, decision, or action.

Disparate Impact

An effect of policies or practices that adversely affect one group of people more significantly than another, even if unintentional.

Substantially-Equal-Work

Refers to a legal standard requiring tasks that require comparable skill, effort, and responsibility, and performed under similar working conditions, to be compensated equally.