When a Brand Is Associated with a Major Sporting Event

question 31

Multiple Choice

When a brand is associated with a major sporting event, such as the Olympics, without any intentional or indirect effort on the brand's part, it is:

• A) stealth marketing
• B) direct ambush marketing
• C) incidental ambush marketing
• D) indirect ambush marketing

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Definitions:

Moral Commitment

The dedication to act in accordance with one's ethical principles and values, even in the face of personal cost or challenge.

Personal Dedication

A person's commitment or strong belief in dedicating themselves to a cause or activity.

Reciprocal Liking

The phenomenon where people tend to like others who show that they like them in return.

Falling In Love

A complex emotional and physiological experience characterized by intense feelings of affection, attraction, attachment, and longing for another person.