The Real Advantage of Cognitive Neuroscience to Marketers Is That

question 138

True/False

The real advantage of cognitive neuroscience to marketers is that it enables marketers to understand how the information is processed, where it is being processed in the brain, and how the individual reacted to the ad or marketing piece.

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Definitions:

Recognition Need

The human desire to be acknowledged and valued by others, particularly in the context of one's contributions or achievements.

Meritorious Behavior

Actions or conduct deserving praise and reward, often associated with high standards of performance or ethics.

Material Reward

Tangible incentives such as money, bonuses, or gifts given to employees as recognition for their work or achievements.

Expectancy Theory

A psychological theory that explains motivation as a function of an individual's expectation that effort will lead to high performance and high performance will lead to desired outcomes.