By Using Different Toll Free Telephone Numbers or Different Internet

question 125

True/False

By using different toll free telephone numbers or different Internet URLs, a company's marketing department can measure where a person saw a direct television ad or other direct marketing promotion.

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Definitions:

DSO

Stands for Days Sales Outstanding, a measure of the average number of days that a company takes to collect payment after a sale has been made.

Lockbox Plan

A banking service provided to companies for the receipt of payment from customers, utilizing a special address where payments are collected and processed quickly.

Net Operating Working Capital

A measure of a company's liquidity and refers to the difference between operating current assets and operating current liabilities.

Marketable Securities

Financial instruments that can be easily sold or converted into cash at a price close to their intrinsic value within a short period.