In Terms of Evaluation Categories, Which Technique Utilizes Actual Numbers

question 32

Multiple Choice

In terms of evaluation categories, which technique utilizes actual numbers and measures the actual results of the marketing program?

• A) message evaluation
• B) respondent behavior evaluation
• C) online measurement
• D) recognition evaluation

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Definitions:

Open-Source

Pertaining to software whose source code is made freely available to the public for use, modification, and distribution.

Information Technology

A field of study and employment focusing on the use of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data.

HRM Practices

Human Resource Management practices involve various activities related to the management of an organization's workforce, such as recruitment, training, and compensation.

Employee Files

Organized collections of records pertaining to employees, including personal information, employment history, and performance evaluations.