In Terms of Measuring Public Relations, a News Story About

question 20

Multiple Choice

In terms of measuring public relations, a news story about tire problems on Ford vehicles is an example of a(n) :

• A) public relations hit
• B) event
• C) negative tie-in
• D) negative cross-promotion

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Definitions:

Contingency Anchor

A reference or standard used to anticipate and prepare for potential future scenarios or outcomes.

Organizational Behavior

The study of how people interact within groups, particularly in work settings, and how this affects the organization's functioning.

Counterproductive Work Behavior

Actions by employees that harm the well-being of an organization or its members.

Theft

The act of stealing; taking someone else's property without permission or legal right and without intending to return it.